The Big 12 Conference is perfectly happy to let the Big Televen be the guinea pig in an experiment of a major BCS conference forming its own television network.
While I am still majorly skeptical that a television network featuring women's gymnastics and men's wrestling as its feature attractions will be successful, the whole experiment has me morbidly curious, to see if Big Televen fans will actually watch non-revenue sports on television in numbers large enough to sustain a network.
I don't think carrying Purdue/Northwestern football games will make the network a success, but I'm willing to wait and see.
I think the Big 12 and SEC Conferences are doing the right thing by letting the Big Televen put their money up to see if they can make a go of this network.
The unwitting beneficiary of such a network may be college baseball; they may get more time on television, and help attract more fans to the college game.
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